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On Wednesday the company steadfastly refused to give further details about which watch and jewellery brands it had already signed, but given Richemont, the luxury group which owns Cartier, Van Cleef & Arpels, Piaget and monster beats outlet Baume & Mercier still owns a 25pc stake in Ynap it's easily conceivable that those brands will be among the first to appear. The big question Ynap faces is whether an online retailer can recreate that giddy feeling wealthy cheap ray ban sunglasses shopaholics crave after parting with serious cash or the fawning nature of shop assistants in the finest ateliers in London, Milan or Paris. A couple of months ago luxury fashion brand Burberry revealed that it would boost its toms sko norge sales by becoming even more of a shop retailer with "selling ceremonies" to make its big spenders feel special. Cynicism around cheap birkenstock outlet whether consumers are prepared to buy luxury goods online was one of the first challenges Net-a-Porter founder Natalie Massenet faced when she started the business, yet she left last year with a payoff in excess of £100m, proving the doubters wrong.